A/W 10/11 Scouting

Yesterday lucky me took up the opportunity to flash my press pass at the seasonal trade show Pure London at Olympia in Kensignton for work, and while I was there I spotted a few fabulous looks put together on the mannequins and I thought they definitely deserved a mention right hurr.

I know any talk of winter is probably the last thing you want to read, but a taste of the direction our favourite brands could be heading in come September might be of interest to the hardcore fashion followers out there. Plus I came across a few brands I’ve never heard of before and I for one, totally, 100% wish I’d discovered them sooner.

As you can see above, chunky knits, heavy layering and drapery were the key looks dominating the stands, with a certain goth-rock glam inspiring masterfully tailored coats with oversized collars, textured embellishments like chains and sequins appearing on jeans and cardigans, and trusty wet-and-leather-look leggings showing no signs of fading into the background just yet.

I spent a lot of time on the Supertrash stand, lusting and mourning the fact that I’ve wasted 22 years without this brand in my wardrobe. It’s a seriously cool It-girl label from LA that offers an array of sophisticated and sexy urban apparel that screams independent women. Pixie Lott is currently their ambassador and I’m obsessed with her Supertrash A/W outfits in the images below.

For the more mature ladies out there, Sonja Marohn was another I hadn’t come across before, but had plenty to tempt me (and you) with, while Essay Collections Ltd and Fran Jane also made me think of you.

So, yes winter is a long way off, but no harm in a spot of insight eh? Knowledge is power and all that…right, now we can get back to our summer craving.