iPerfumer

I was sent to a press event this morning for work (at The Ivy in London…my job is so hard!) hosted by Givaudan, the French perfume supplier. They’ve just launched a free iPhone app called iPerfumer and after having a quick play with it myself, I thought this might definitely be of interest to you lovely lot. In a nutshell, it’s a recommendation tool – you rate perfumes you love and enter in your preferences (I’m a citrus/floral girl myself), and the app recommends fragrances to you that you haven’t tried based on your profile. Dawn, by Sarah Jessica Parker’s Lovely Collection came in as a top recommendation for me, so obviously I went straight on the hunt for said perfume after the event to see if the tool was on to something. One spritz in Debenhams told me all I needed to know…Dawn by SJP is officially on my wishlist! Along with an iPhone, so I can actually download the app.

So, next time you fancy trying a new fragrance and you don’t have time to spray your way round House of Fraser with a headache, try iPerfumer.