Wednesday 30 June 2010

iPerfumer

I was sent to a press event this morning for work (at The Ivy in London…my job is so hard!) hosted by Givaudan, the French perfume supplier. They’ve just launched a free iPhone app called iPerfumer and after having a quick play with it myself, I thought this might definitely be of interest to you lovely lot. In a nutshell, it’s a recommendation tool – you rate perfumes you love and enter in your preferences (I’m a citrus/floral girl myself), and the app recommends fragrances to you that you haven’t tried based on your profile. Dawn, by Sarah Jessica Parker’s Lovely Collection came in as a top recommendation for me, so obviously I went straight on the hunt for said perfume after the event to see if the tool was on to something. One spritz in Debenhams told me all I needed to know…Dawn by SJP is officially on my wishlist! Along with an iPhone, so I can actually download the app.


iperfumer


So, next time you fancy trying a new fragrance and you don’t have time to spray your way round House of Fraser with a headache, try iPerfumer.

2 comments:

  1. I just got this app – it looks good. Would be handy if u wanted to buy ur friend a perfume and didn’t know what they liked.

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  2. Thanks for the post and for your feedback. To stay up to date check out our Facebook page, there's also a video from the event that you might spot yourself on! :) http://bit.ly/93Eiun

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